Doug Cash “ The acoustic Rock Onslaught “

Singer, songwriter, musician, arranger, producer, performer.  President of  Pryor 2 What ? Records, owner of Pryor 2 What ? Music Publishing.  Heavily influenced by Sly & the Family Stone, Beatles, James Brown, Led Zeppelin, Weather Report, Joni Mitchell, Stevie Wonder, Paul Simon and Yes. Raised on Big band ( Basie, Ellington, Miller, Goodman) and bebop ( Charlie Parker, Dizzy Gillespie,Thelonious Monk ) I was groovin’ with the muse before I could walk.  From Louis Armstrong to Kate Bush, my tastes and influences are wide and varied.
While still in high school, in northern California, I joined the band ( Technical Force ) and headed to Los Angeles to pound the pavement and to ink the elusive record deal.
After a four year stint as bassist, songwriter, arranger and back up vocalist, I started producing my own projects, while working full time, playing gigs and raising a family.
In the 90s, I came back to Norcal to hit the local Sacramento scene, play gigs, produce in the studio for myself and other local artists.  I signed with local indie Subgroove Records, played at Tower Corporate for the international buyers and was internationally distributed.  In 2000, I started my own label and publishing company. I produce, record, and edit video locally at EME Studios.
The artists on the Pryor 2 What ? Records label: Doug Cash, Jefferson Davis, Dizzy Miles, Psycho Craig, Highbone, Cash/Davis, Def & Row, Killhippie, Lindsay Marie, Sunday School, Mark Petrie, Uncle Frank, Shaggy Dre, Lou Jones, Booka, Renegade Jazz. I’m happy to be working with Dickie Goodman Productions, EDA Records, Skope Magazine and Music Xray.  My music is available at itunes, cdbaby, reverb nation, soundcloud and all digital outlets.  I’m featured internationally on independent stations through Jango Radio Airplay. – See more at:



VCT:  Doug it is great to finally get an interview with you I have been enjoying your work for some time now, can you tell me how this all started?

Hello John, thanks for taking the time to reach out to me.  I joined my first professional band while still in highschool.  Went to L.A. to play gigs, get signed, and get famous.
I ended up leaving the band, raising a family, producing in the studio while under management.

VCT:  Your style is quite refined and sophisticated who gave you the inspiration to create your music?

I inspired by Sly Stone,John Lennon, Stevie Wonder, Joni Mitchell and Paul Simon.

VCT: Which do you prefer recording or performing live?

I like performing,but I love producing.

VCT: Can you tell your fans a little bit about your plans for 2015 and beyond?

I’m in the middle of a new album called Acoustic Rock Onslaught. My new single: Love Thicka Than Blood, is available at cdbaby.
VCT: When it comes to writing music is there a secret formula you have or is it all spontaneous?

My process has always been based on inspiration from the world around me.Conversations on a train, a book, a television commercial, movie, women,life.
VCT: What comes first in your writing process the words or the music or do both come together all at once?

Sometimes the song is already written and I’m simply taking dictation.
VCT: Do you have any stories from the road that you want to share with your fans?

None that I could share without blushing or putting someone on blast.
VCT:  Is there a favorite place you like to perform at?

I get a big kick out of playing at The Sunrise Mall in Citrus Heights,Ca. I used to really dig The Torch Club in Sacramento, but EME studios is always fun.
VCT: How long have you been playing music?

I started playing music when Jimmy Carter was running for office.
VCT: Is there anything you want to share with your fans about upcoming events?

My new album will hit the streets this summer.

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